Social Media
Social Media is technology that enables people from around the world to connect with each other online. Social Media encourages discussion, the sharing of information, and the uploading of content.
Is Facebook an effective tool to access foreign markets?
The study analyzes the role played by the use of Facebook for online advertising, building interaction and brand communities, implementing social CRM activities, and conducting market research.
Consequences of Customer Engagement Behaviour
This study seeks to address this void by examining potential effects of both positively and negatively valenced behavioural manifestations of customer engagement on Facebook.
Hate Speech Detection in Social Media
The objective of this research is to detect hate speech on social media. For this research we created a data set collecting data from twitter.
Portrayals of Feminine Sexuality on Social Media: Emily Ratajkowski
The aim of this dissertation is to explore the portrayal of feminine sexuality on social media, in particular that of the actress and supermodel Emily Ratajkowski.
The Impact of Social Media on Small Scale Live Events and the Potential of Its Use by Live Music Organisers
The main objective towards conducting this research is to define social medias impacts on small live events whilst also creating a clear picture into the effectiveness of social media in strategic management.
Social Media User Experience Design
This dissertation aims to engage with designers, social scientists, and companies involved with defining user experience of information on social platforms.
A whole new world: Social media as an Election Monitoring Tool
Social’s media’s rapid proliferation in almost every country in the world has revealed a new potential for its use a political tool.
Social Media Marketing Strategies in the Food Industry
A literature review for a study that aims to analyse the possibility of creating brand awareness in the Indian market using social media marketing.
Analysis of NBA Player Performance, Popularity and Salary
This paper aims at finding relations to NBA player’s salary with their performance along with their twitter follower by analysing the linear regression, PCA, SVM and Decision Tree technique.
Pandemic Disease Monitoring Tool Using Twitter Data
A tool is developed to retrieve the tweets from Twitter using generic terms used in discussion for a disease selected.
Methods for Anomaly Detection of Online Social Networks
This paper reviews the basic concepts of anomalies, different types of anomalies in social networks and various possible anomaly detection techniques with their advantages and disadvantages.
Impact of Social Media Marketing on Purchase Intention
This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth.
Analysis of Donald Trump’s Election Cycle and Sentiment on Twitter
In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication.
Effect of Celebrity Endorsement on Luxury Goods Purchases
A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship.
Snapchat’s Competitive Environment: Success Factors and Future Sustainability
This research aims to provide a general understanding of the competitive environment that characterizes Snap, Inc. striving to explain what lies behind the success of the company’s IPO.
Trends in Twitter Trolls
The purpose of this paper is to crawl certain Twitter trends in India, to extract data and to check to see if there are common figures through those trends.
Analysis of Nike’s Social Media Marketing Strategy
This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing.
Does Social Media Marketing Affect Choice of Tourism Destination?
Social media is becoming more advanced and is offering more options for a tourist to visualise the destination before they decide to go. The following work will consider the destination marketing and how it markets on social media.
