Consumer Decisions
These consumer decisions dissertation examples are student-contributed and explore how people choose, switch, delay, and justify purchases in real markets. Students in this area usually look beyond “preferences” and focus on what shapes decisions in practice: price pressure, trust, convenience, identity, social influence, and the design of choice environments online and offline.
Common dissertation directions include price sensitivity and perceived fairness, brand trust and loyalty, and how consumers respond to promotions, subscriptions, and personalised offers. Many projects examine decision-making in digital settings: product pages, reviews and ratings, influencer and creator marketing, recommendation systems, delivery and returns policies, and “friction” at checkout. Behavioural themes often include heuristics and biases, risk perception, loss aversion, impulse buying, and the role of emotion in purchase intention. Students also research ethical and sustainability-related choices: how people interpret green claims, whether verification changes behaviour, and how values compete with affordability. Another strong strand is consumer vulnerability — how debt, low literacy, disability, or stressful life events affect decision quality and protection needs.
Use these consumer decisions dissertation examples to build keywords such as consumer behaviour, purchase intention, price fairness, trust, brand loyalty, choice architecture, behavioural economics, reviews, influencer marketing, and ethical consumption.
Health Food Drink Purchasing Decisions
The objective of this research is to identify the factors that influence a person into making a decision to buy a certain brand of malt-based health drink.
Guest Purchase Decisions in AirBnB
Which Appeal is Important to Buy Airbnb?
ABSTRACT
Purpose: This study aims to understand guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created informatio
Impact of Negative Product Reviews on Consumer Purchase Behaviour in E-commerce Sites
The motivation behind the proposed research study is to examine if negative product review deters customers from purchasing a specific product.
Evaluation of the Five-step Consumer Decision-making Model
This paper analyses the five-step consumer decision-making model, identifying the gaps and elaborating on the internal and external influences in the process.
Understanding Consumer Behaviour to Develop Brand Loyalty
The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers.
Developing Advertising Campaign by Comprehending Customer Behaviour
The main objectives of this research are to provide the insights into consumer behaviour and how to generate suitable advertising campaigns based on its foundation.
Innovation, Technology and Increased Customer Satisfaction in the Food Industry
Contents
EXECUTIVE SUMMARY
COMPANY DESCRIPTION AND INDUSTRY ANALYSIS
BUSINESS IDEA
PESTLE ANALYSIS
SWOT ANALYSIS
INTERNAL ANALYSIS
EXTERNAL ANALYSIS
ORGANISATIONAL BUSINESS STRUCTURE
LEVEL OF APPROVAL
Consumer Perceptions of Weight Loss Products
Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha
Impact of Social Media Marketing on Purchase Intention
This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth.
Social and Psychological Influences on Impulsive Buying Behavior
Abstract
The key and primary aim of the current research is to examine that how a social and psychological influences like novelty, fun, escapism, increase of information and praise from others impac
Service Quality and Measurement of Customer Satisfaction in Hotel
An individual report that critically evaluates the current organisational practice for the delivery of service quality and the measurement of customer satisfaction.
Table of Contents
1.Introduction
Role of Emotions and Conflicting Online Reviews on Consumers’ Purchase Intentions
Drawing on dual-process theories, this paper explains how systematic and heuristic information processing of conflicting online reviews can influence the consumer’s purchase decision-making.
Millenial Experiences of Purchasing E-Commerce Luxury Goods
TITLE: Can the web atmospherics improve the e-commerce luxury experience for millennials?
CHAPTER ONE: INTRODUCTION
1.1 Research Background
The presen
Smart Pen Product: Market Analysis
Market analysis for a smart pen product that is capable of scanning and printing. Analysis includes PEST and SWOT analysis.
Influences on Decision Making for Online Bookings
Table of Contents
List of Figures
Preface
Acknowledgement
Chapter 1 – Introduction
Overview
Choice of subject
Aim and Objectives
Chapter 2 – Literature Review
Evolution of online purchasing – C
Nintendo’s Nostalgia Strategy for Customer Retention
Introduction to research that investigated the customer rapport strategy used by Nintendo to build and maintain their relationships with gamers.
Impact of E-Commerce on Consumer Buying Behaviour
This research analyses the changes that have occurred in consumer buying behaviours due to e-commerce, taking the UK supermarket industry as a subject area.
Influence of Consumer Empowerment on Engagement and Brand Loyalty
1. Introduction – Review at the end
1.1. Overview
Social media marketing has become a vital marketing tool for global airlines to attract new consumers but more importantly engage with them o
The Role of Online Store Websites Features Influencing Customers’ First-time Purchase Decision
Abstract
Online shopping is growing rapidly and increasing its share of retail sales these days. An online store website, as a connection channel to customers, plays an important role in customer acq
