Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers.
An analysis of Malaysian airline Berhad (MAB) current strategy and marketing plan and the creation of a new marketing plan.
The goal of this work is to study the ways of using Big Data in digital marketing to solve difficulties of building FCMG brand in digital.
A literature review for a study that aims to analyse the possibility of creating brand awareness in the Indian market using social media marketing.
A comparison of the globalization strategies of Ford and Toyota including joint ventures, manufacturing and marketing.
The purpose of this research is to analyse a market entry for BD’s GSD product range in the Korean market.
The aim of this project is improving the marketing strategy – especially the e-marketing strategy – of the centre in order to reach more people who are interested into sports.
This report will apply the 8 Ps of the marketing mix – product, price, place, promotion, processes, physical evidence, people and partnerships – to the Starbucks Queens Plaza Store (Brisbane City) and evaluate the effectiveness of the store’s marketing mix.
An evaluation of the Chanel brand including its history, challenges, personality, competitive advantages, brand positioning and its future.
A marketing plan for a high quality footwear and coordinated watch company including a SWOT analysis.
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