Customer Relationship Management in Banking
ABSTRACT
Today the world is globalized and customers are well educated and well informed. This has increased the competition among the firms and organisations. The competition elevates the customer ba
Consumer Decisions
The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.
Consumer Responses to Sex in Advertising
This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand.
Role of Blog Marketing in Consumer Decision Making Process
A FUTURE MARKETING PERSPECTIVE
The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provide
Blogger Influences on Consumer Purchasing Decisions
Proposal for an investigation into how public praise on blogs impacts on brand advertising and customers’ purchasing decisions.
Customer Relationship Management of Lloyds Banking Group
The aim of the research is to study why CRMs are important in banks, how the CRM works in banks and also the effectiveness of Lloyds Banking Group in obtaining long term customer relationship, customer loyalty, and customer satisfaction by the use of CRM.
Understanding Young Adult Footwear Shoppers in India
Executive Summary
‘A man can be judged by the shoes he wears.’ Footwear today is much more than just an integral part of one’s attire; it helps the modern day consumer make his or her un
Teenage Purchasing Decisions for Cosmetics
The purpose of this dissertation is to investigate internal and external influences on teenagers’ purchasing decisions on cosmetic products in London. This research also investigates how celebrities influence the brand choice of teenagers’ buying behaviour.
Restaurant Customers’ Definition of Quality
The aim of the study was to examine customers’ definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice.
Motivations for Mobile Phone Use in Rural and Urban Areas
Acknowledgement
I would first and foremost like to acknowledge the generosity of the villagers of Telav, Shela, Kaneti(Gujarat) and Amgachia(WB) who in spite of their busy life took time to let me und
Impact of FMCG food Packaging on Consumer Buying Behaviour
Chapter 1
IntroductionÂ
&
Preliminary Data Gathering
1.1: Introduction to the Report:
During the last two decades many important developments in the position of food in daily life of consumers a
