The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.
Gender Research, Consumer Behavior and Consumer Culture
An understanding of gender- its diversity and plurality- is rudimentary to gaining a complete understanding of the world (Davis et al. 2006b).
A dissertation that examines selected product attributes and demographic variables that affect consumer repurchase decisions on frozen ready meals.
The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat.
This study aims to examine the effects and influences of culture on consumer behaviour particularly in university students. The study will be focused on students of Chinese ethnicity living in the UK.
How is the relative accuracy of intuition and rational deliberation shaped by characteristics of the decision-making environment?
Table of Contents
Summary
1. Introduction
2. Intuition and rational
This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks.
The aim of this research is to examine consumer attitudes and purchasing intentions towards cosmetics tested on animals, based on the Theory of Reasoned Action.
 An investigation into how nutritional claims on products affect parents’ decision making when purchasing breakfast cereals for their school going children.
Abstract
Â
Front of package (FOP) la
Abstract
‘Magazine’ is a media to communicate different advertisements as well as promotion of variety of products to the consumers. Magazine is usually a periodical publication. We have taken
“I enjoy it when I do it! : How does a ground of LSE Chinese international students experience luxury consumption and perceive publicly displaying luxury goods on LSE campus?
Subscribe
Join our email list to receive the latest updates and valuable discounts.