Health Food Drink Purchasing Decisions
The objective of this research is to identify the factors that influence a person into making a decision to buy a certain brand of malt-based health drink.
Consumer Decisions
The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.
Guest Purchase Decisions in AirBnB
Which Appeal is Important to Buy Airbnb?
ABSTRACT
Purpose: This study aims to understand guest’s purchase decision in Airbnb from the perspective of Aristotle’s appeals. In host-created informatio
Impact of Negative Product Reviews on Consumer Purchase Behaviour in E-commerce Sites
The motivation behind the proposed research study is to examine if negative product review deters customers from purchasing a specific product.
Evaluation of the Five-step Consumer Decision-making Model
This paper analyses the five-step consumer decision-making model, identifying the gaps and elaborating on the internal and external influences in the process.
Understanding Consumer Behaviour to Develop Brand Loyalty
The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers.
Developing Advertising Campaign by Comprehending Customer Behaviour
The main objectives of this research are to provide the insights into consumer behaviour and how to generate suitable advertising campaigns based on its foundation.
Innovation, Technology and Increased Customer Satisfaction in the Food Industry
Contents
EXECUTIVE SUMMARY
COMPANY DESCRIPTION AND INDUSTRY ANALYSIS
BUSINESS IDEA
PESTLE ANALYSIS
SWOT ANALYSIS
INTERNAL ANALYSIS
EXTERNAL ANALYSIS
ORGANISATIONAL BUSINESS STRUCTURE
LEVEL OF APPROVAL
Consumer Perceptions of Weight Loss Products
Perceived efficacy. Attitude is highly related to one’s perceived efficacy as attitude is a part of cognitive process people go through. When the advertised products make claims about functions tha
Impact of Social Media Marketing on Purchase Intention
This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth.
Social and Psychological Influences on Impulsive Buying Behavior
Abstract
The key and primary aim of the current research is to examine that how a social and psychological influences like novelty, fun, escapism, increase of information and praise from others impac
