Commerce is the buying and selling of goods or services, especially on a large scale. An example of large scale commerce would be trade between two nations.
The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat.
This study aims to examine the effects and influences of culture on consumer behaviour particularly in university students. The study will be focused on students of Chinese ethnicity living in the UK.
Abstract
This research contributes to the understanding of the shopping preferences of Indian Millennials with respect to Brick-and-Mortar vs. E-commerce. In particular, this study aims to underst
My aim is to find out what are benefits or losses the Pakistan gaining from the globalisation. Globalisation has most probably positive effects on the developing countries and Pakistan comes under developed country.
Organizations worldwide are continuously trying to develop new and innovative ways to enhance their competitiveness. Bacallan (2000) suggests that some of these organizations are enhancing their compe
The aim of this dissertation was to examine the importance of CRM for HDFC Bank. To achieve this aim, following objectives were set….
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