Advertising
These advertising dissertation examples are student-contributed and organised to help you explore dissertation topics across digital and traditional advertising, campaign strategy, and consumer response. Typical angles include message framing and persuasion, targeting and segmentation, creative strategy, media planning, and how advertising influences brand trust and purchase intention.
Many dissertations focus on contemporary practice: influencer marketing and creator partnerships, paid social and short-form video ads, native advertising and sponsorship disclosure, retail media, and the effects of algorithmic ad delivery. Students also examine measurement challenges such as attribution, incrementality, brand lift, and the reliability of engagement metrics. Another common theme is regulation and ethics – misleading claims, greenwashing, body image harms, advertising to children, and how consumers interpret transparency cues like “ad” labels or affiliate links.
Use these advertising dissertation examples to develop keywords for your literature review (e.g., persuasion, attitude change, consumer behaviour, brand equity, ad recall, targeting, disclosure, attribution modelling, influencer marketing, social media advertising) and to compare research methods such as content analysis, experiments, surveys, interviews, and campaign case studies.
Is Facebook an effective tool to access foreign markets?
The study analyzes the role played by the use of Facebook for online advertising, building interaction and brand communities, implementing social CRM activities, and conducting market research.
A Study on Internet Advertising and Marketing
The present research will investigate from the point of view of customers and also examined how both consumer related factors such as internet motives and also advertised controlled factors such as the format of advertising have influence the belief of the customers, which in turn affected the avoidance intention and attitude with reference to advertising through internet.
Developing Advertising Campaign by Comprehending Customer Behaviour
The main objectives of this research are to provide the insights into consumer behaviour and how to generate suitable advertising campaigns based on its foundation.
Deception in Weight Loss Product Advertising: Impact on Consumers
Introduction
As of 2014, more than 35% of American men are obese and 40% of the obese population is women (Flegal, Kruszon-Moran, Carroll, Fryar & Ogden, 2016). The desire of controlling body wei
Effect of Celebrity Endorsement on Luxury Goods Purchases
A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship.
Customer Attitudes Towards Mobile Advertising
Abstract
In the era of information communication technology (ICT) outbreaks, there is a sharp increase in the number of people using cell phone in every single day all over the world, in particular, i
Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension
Moving Up or Moving Down: Power Distance Belief and the Asymmetrical Effects of Vertical Brand Extension
ABSTRACT
Vertical brand extension naturally evokes thoughts of status due to changes in price
Strategic Marketing and Brand Management of Amazon
This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation.
How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?
This dissertation has confirmed, through the literature and primary research findings, that consumers are reacting favourably to luxury fashion brands that have embraced product fuzzification.
A Study of 18-24 Year Old Males’ Engagement and Interactions with Sports Betting Advertising
This research project captures the essence of Gary Lineker’s statement and seeks to uncover how young adult males interpret and engage with betting adverts and sponsorship in the Premier League.
How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK
This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks.
Use of Metaphors in Advertising
A lot of people believe that there is too much advertising, that it makes us a herd of capitalistic robots, that it consolidates on stereotypes, that it plays on our fears of not being socially toler
Green Credential in Advertising on Malaysian Consumers
In this research proposal we will understand how the research being explored by seeing the influencing factors of incorporating green credentials in their advertisement to gauge Malaysian consumer’s commitments towards the green products or services.
Consumer Analysis of Advertising Preferences
The aim of this research project is to examine whether advertisements succeed or fail and whether customers like the advertisement method of leaflets.
Social Media for Promoting and Marketing Films
This dissertation will help to analyse and evaluate the different ways in which social media as platform is being used as an alternative way to promote and market films by filmmakers in the media industry.
Effectiveness and Growth of Radio Advertising in India
Through this project I have made an effort to understand the advertising tool called radio advertising which is being increasingly recognized by marketers as a powerful tool that helps in finding new customers and retaining the existing ones at a much lesser cost.
Consumer Responses to Sex in Advertising
This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand.
Management of Advertising Program
Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Five major decisions involve the mission, money, message, media and measurement.
Effects of Trailers in Film Marketing Campaigns
Films trailers are the topic for this dissertation which focuses on the principle features of film trailers, and analyses case studies to highlight the use of classic American film techniques.
