Methods for Anomaly Detection of Online Social Networks
This paper reviews the basic concepts of anomalies, different types of anomalies in social networks and various possible anomaly detection techniques with their advantages and disadvantages.
Social Media
Social Media is technology that enables people from around the world to connect with each other online. Social Media encourages discussion, the sharing of information, and the uploading of content.
Impact of Social Media Marketing on Purchase Intention
This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth.
Analysis of Donald Trump’s Election Cycle and Sentiment on Twitter
In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication.
Effect of Celebrity Endorsement on Luxury Goods Purchases
A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship.
Snapchat’s Competitive Environment: Success Factors and Future Sustainability
This research aims to provide a general understanding of the competitive environment that characterizes Snap, Inc. striving to explain what lies behind the success of the company’s IPO.
Trends in Twitter Trolls
The purpose of this paper is to crawl certain Twitter trends in India, to extract data and to check to see if there are common figures through those trends.
Analysis of Nike’s Social Media Marketing Strategy
This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing.
Media Dependency During Terrorist Attacks: Comparison of Traditional and Social Media Use
This study aims to understand the role of new communication technologies during terrorist attacks on a country in which the government dominates traditional media and thus new communication technologies are the only communication means available to the public to discuss freely public affairs.
Success Factors for Online Fashion Retail Business
This report will discuss key factors that drive Zalando towards success and the key challenges that could be faced in the future.
Does Social Media Marketing Affect Choice of Tourism Destination?
Social media is becoming more advanced and is offering more options for a tourist to visualise the destination before they decide to go. The following work will consider the destination marketing and how it markets on social media.
