Data Mining Techniques to Analyse Sales Transaction Data
The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data.
Marketing
Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
Re-patronage Intentions in Restaurants
“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”
ABSTRACT
This Research is intended to study the relationship between dinin
Principles of Marketing | Dissertation
Definition of Marketing
Marketing is part of all of our lives and touches us in some way every day. Most people think that marketing is only about the advertising and/or personal selling of goods and
Marketing Strategies of UK Political Parties
In this paper we examine the use of political marketing in the United Kingdom and the United States of America. It focuses on the hypothetical theoretical aspects of marketing frameworks, which are id
Customer Attitudes Towards Search Engine Marketing
Abstract
The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc
Marketing Strategies of Primark
The research report under consideration is aimed to explore the significant role played by Marketing Strategies in today’s modern and dynamic business environment.
Uses of Brand Extension Strategies
Introduction to a dissertation on whether the strategy of brand extension is favourable or not, or due to brand extension, brands gets diluted or cannibalized.
Comparison of Buying Behaviour: Own Brand and Label Food
CHAPTER ONE
1. INTRODUCTION
In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on
Consumption Behaviour of Students
Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y
Integrated Marketing Communication Program for Jeans
Executive summary:
Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness,
