Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
In the highly competitive airline industry, customers become the most important factor of the whole producing process. The Main Hypothesis for the thesis is: Airlines with higher satisfied customers are getting more passengers.
Contemporary Issues in Strategic Marketing
Your manager has been to a marketing seminar on The Service Dominant Logic. He has asked you to produce a paper on the implications of implementing an SDK p
Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has
This report is focused on the analysis of the marketing strategies for Thorntons Plc and provides valuable suggestions for future expansion and strategies to gain competitive advantage in the UK chocolate market.
Chapter 1
Introduction to Commodity Market
What is “Commodity”?
Any product that can be used for commerce or an article of commerce which is traded on an authorized commodity exchange is known as
Most buyers make the decision of purchasing because of the packaging, which is often considered as the silent salesman. This paper aims to investigate the effect of packaging colour in the soft drinks industry, on consumer behaviour.
The impact of celebrities on magazine sales
Within the last century, we seem to have discovered the process by which fame is manufactured. Discovering that we…can so quickly and so effectively give
A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident
This dissertation analyses the marketing strategies of Servis Shoes Company leading to effective brand management giving SSC a positive brand image amongst their target market.
This literature review begins with the roots of brand extension, starting with the concepts of brand, brand identity and brand hierarchy and then leads into brand extension and explains it as a ‘means of growth’.
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