Theories of Compulsive Buying Behaviour
In this analysis, the study revealed the key predictors of compulsive buying to be self-esteem, dependence and anxiety.
Consumer Decisions
The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.
Data Mining Techniques to Analyse Sales Transaction Data
The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data.
Re-patronage Intentions in Restaurants
“The relationship between Dining attributes Customer satisfaction and Re-patronage Intentions in Restaurants”
ABSTRACT
This Research is intended to study the relationship between dinin
Customer Attitudes Towards Search Engine Marketing
Abstract
The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conc
Effectiveness of Loyalty Schemes for Supermarkets
Chapter 1
Introduction
It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. Market r
Comparison of Buying Behaviour: Own Brand and Label Food
CHAPTER ONE
1. INTRODUCTION
In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. Value for money, availability and the breadth of products on
Consumption Behaviour of Students
Introduction to a study intending to highlight the factors and variables that influence the consumption behaviour of Malay Generation Y
Consumer Buying Behaviour of the Indian Community in the UK
The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of the Indian community in the UK.
Nandos Case Study: Increasing Customer Loyalty
More recent approaches of marketing focus on the customer and make the quality of the relationship the key to loyalty. Indeed, a quality relationship inhibits choice and represses the effect of preferences.
Factors Influencing While Purchasing Tyres
Abstract
In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries.
In this competitive era of marketing where the satisfact
