Importance of Brands and Branding
Abstract
Repetitive failures cost companies millions of dollars in redesign costs, liabilities, and transaction costs. However, by far the most serious cost of these failures is the lost business that
Branding
Branding is widely thought of as simply designing a logo or symbol used to identify a company but is a much broader practice that aims to give meaning to a company and its products or services through researching and developing recognizable features, behaviours and practices that shape the way consumers see them.
Analysis of Product Packaging Design
In this thesis I am trying to test whether a soup pot design communicates to the potential customer a series of qualitative attributes about its content, and triggers positive emotional responses.
Relationship Between Customer Perception and Branding
This dissertation is to show how perception is built among users for a particular brand irrespective of the effectiveness, using pain killers as case studies.
