Uses of Brand Extension Strategies
Introduction to a dissertation on whether the strategy of brand extension is favourable or not, or due to brand extension, brands gets diluted or cannibalized.
Branding
Branding is widely thought of as simply designing a logo or symbol used to identify a company but is a much broader practice that aims to give meaning to a company and its products or services through researching and developing recognizable features, behaviours and practices that shape the way consumers see them.
Impact of Brand Sound Elements on Consumers
Executive Summary
With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. Although,
Importance of Brand Management in SME’s
Study on Fast Food Takeaways of West London
Executive Summary
Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs (Large organ
Effect of Branding on the Consumer Purchase Decision
The primary goal of this research is to display branding value, functions and most important thing, its part in the consumer buying decision.
Effects of Packaging Colour on Consumer Behaviour
Most buyers make the decision of purchasing because of the packaging, which is often considered as the silent salesman. This paper aims to investigate the effect of packaging colour in the soft drinks industry, on consumer behaviour.
Branding in FMCG Goods in Changing Economic Conditions
This paper looks at branding strategies in the FMCG sector in relation to tackling the global economic crisis.
Concepts and Strategies of Brand Management
ABSTRACT
Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product. Brand management will play a more significant role in future marketi
Concepts of Brand Identity and Positioning
A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. That vision, the key belief of the brands and its core values is called ident
Analysis of Brand Management Strategy for Shoe Company
This dissertation analyses the marketing strategies of Servis Shoes Company leading to effective brand management giving SSC a positive brand image amongst their target market.
Brand Extension as a Means for Growth
This literature review begins with the roots of brand extension, starting with the concepts of brand, brand identity and brand hierarchy and then leads into brand extension and explains it as a ‘means of growth’.
