Customer Loyalty Schemes in Automotive Sector
The creation of customer loyalty in the automotive sector
Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile indu
Automotive
The Automotive industry concerns itself with the design, production, and selling of motor vehicles, such as cars, vans, and motorcycles, and is home to many multi-billion pound companies.
Automotive Manufacturers Social Responsibility
This dissertation examines social responsibility of car manufacturers and looks at whether the move towards environmentally friendly cars is anything more than a passing phase.
