Creating Viable Markets through Use of Geographical Indications
The broad objective of this paper is to examine the experience of Thailand in using and promoting GI and see whether such strategies could be replicated in India.
Marketing
Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
Consumer Attitudes Towards Mobile Marketing
Table of Contents
Introduction
Mind Map
Literature Review
Research Question
Discussion
Self Evaluation
References
Evaluation of the peer reviewed Article
Introduction
Mobile marketing is multi-chan
Factors Influencing Rebranding and its Impact on Brand Equity
Critical literature review on rebranding with regards to factors influencing rebranding and its impact on brand equity.
Marketing Japan as a Travel Destination
The main objective of this report is to to discover a new and attractive aspect of Japan for the Asian market, namely Singapore, South Korea and Philippines.
Social Media Conspicuous Consumptive Behaviour and Consumer Purchase Intentions of Mobile Devices
The primary objective of this study is to examine conspicuous consumptive behaviour facilitated by Instagram and Facebook on intention to purchase mobile devices.
Yayvo.com Strategic Marketing Plan
ABSTRACT
As we are re-positioning Yayvo.com, the purpose is to gain insights about the attitudes, preferences, decision-making, and life styles of the consumers by studying online behaviors of shoppe
H&M Marketing Analysis
The H&M cluster is one of the world’s top fashion companies, with brands being H&M, Weekday, Monki amongst others. H&M hopes to inspire fashion globally to dress their individual style.
Strategic Marketing and Brand Management of Amazon
This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation.
How Are Consumers Reacting to the Brand Fuzzification by Luxury Brands?
This dissertation has confirmed, through the literature and primary research findings, that consumers are reacting favourably to luxury fashion brands that have embraced product fuzzification.
Crowdfunding Backers: Innovators or Marketing Targets?
This study will investigate how people interact with the concept of innovations through crowdfunding platforms (Kickstarter, Indiegogo, GoFundMe etc ).
