Effect of Celebrity Endorsement on Luxury Goods Purchases
A study on how celebrity endorsement influences consumer buying behaviour when purchasing luxury goods and how negative publicity effects the relationship.
Marketing
Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.
Bodegas Xaló: Entry Strategies and Marketing Mix for the Polish Market
This project aims to analyse the possibility of Xaló’s entering the Polish wine market and options for doing so. Research and planning processes will help determine whether they could thrive within Poland.
Marketing Mix Report for Qantas
This report will identify the marketing strategies and marketing mix for Qantas Airlines and make recommendations for adjusting the marketing mix.
Analysis of Nike’s Social Media Marketing Strategy
This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing.
Comparing Toyota’s Marketing Strategies in UK and Saudi Arabia
A comparison of the marketing strategies used by Toyota in the UK and Saudi Arabian markets.
Does Social Media Marketing Affect Choice of Tourism Destination?
Social media is becoming more advanced and is offering more options for a tourist to visualise the destination before they decide to go. The following work will consider the destination marketing and how it markets on social media.
Role of Product Branding in Building Customer Loyalty and Life Time Value
Case Study: Nestle
CHAPTER 02: LITERATURE REVIEW
2.1 Introduction
This chapter of the research study offers the relevant literature which has been extracted from the books, published journal articles,
To What Extent CSR Can Be a Motivating Factor for Customers’ Satisfaction and Loyalty Behaviour on Starbucks in Taiwan?
Table of Contents
Chapter 1 Introduction
1.1 Background of the research
1.2 The importance of the research
1.3 Background about Starbucks in Taiwan
1.4 Aims and objectives
1.5 Structure in the disser
Competitive Analysis of Coca-Cola and Strategic Recommendations
The rationale behind this project is to analyse Coca-Cola’s current business model, internal and external strengths and weaknesses, and provide strategic recommendations.
Creating Viable Markets through Use of Geographical Indications
The broad objective of this paper is to examine the experience of Thailand in using and promoting GI and see whether such strategies could be replicated in India.
