Strategic Marketing and Brand Management of Amazon
This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation.
Business Strategy
Business strategy is a set of guidelines that sets out how a business should operate and how decisions should be made with regards to achieving its goals. A business strategy should help to guide management and employees in their decision making.
GlaxoSmithKline Business Intelligence Strategy and Performance Management
ABSTRACT
With the rapid advancements in technology and increased competition between large corporations due to globalization, the importance of Business Intelligence as a tool to aid performance ma
General Motors Chevrolet Silverado 2500 Growth Strategy
Analysis of the growth strategy for the Chevrolet Silverado 2500 Workman. GM is confident the model will be successful in the industry and will be a well-known product in the future.
How to Make a Brand Desirable
This dissertation aims to explore methods that businesses or brands use to make their brand desirable to consumers. Includes three UK brands as case studies.
Market Expansion Plan for Consulting Company
Table of Contents
Executive summary
1. Company competitive analysis
1.1. Company description
1.2. Competitors and SWOT analyses of competitors
2. Potential Clients in Africa
Selecting the Right Local Partner as the Key Success for IJVs in China
ABSTRACT
This paper seeks to understand how choosing the right local partner is important for IJV, established in PR China, and what are the effects on its performance. Since the Chinese market is ch
Red Star Macalline Business Model Transformation
A STUDY ON BUSINESS MODEL TRANSFORMATION OF RED STAR MACALLINE
ABSTRACT
Red Star Macalline is the leading Chinese home furnishing and service brand and the largest national furniture retail chain in
The Impact of Pricing Strategies on Product Demand
This study analyzes the impact of pricing strategies on product demand. If practiced properly, prices plays significant role in generating product demand.
Cobra Beer Internal and External Environment
Executive Summary
This report will be outlining the internal and external environment for Cobra beer alongside recommending a strategic plan for cobra and how these plans can enhance their branding a
Impact of Capital Restructuring on Business Performance
The scope of our study is to understand capital restructuring, analyse and present past successes and failures in enhancing shareholder value, and explain the common pitfalls.
