An Analysis of the Space Selling Concept
The aim of this study is to gain an understanding of the concept of space selling, including how it is evaluated, what it represents in different media contexts and why it is often restricted.
Advertising
Advertising is a way of promoting products or services, and communicating a message to potential customers. There are many different forms of advertisements, including posters, billboards, leaflets, newspaper ads, online ads, radio and television ads, and many more.
Effectiveness of Rational and Emotional Advertising in the Hotel Industry
With the continuing growth in the MICE and 5 star resort hotel market, the purpose of this paper is to look at the effectiveness of rational and emotional advertising appeals with respect to the MICE and 5 star resort hotel sector.
Influence of Advertising on Children
CHAPTER 1
Introduction
This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the b
Re-branding and Repositioning of the Republic Bank Group
This study seeks to reposition and re-brand the Republic Bank Group, as the Bank moves closer to its vision of being the “Bank of Choice in the Caribbean”.
Brand Placement in the Indian Film Industry
This research paper looks at the rationality of brand placement, the possible congruity that can be built in the story, as indicators of success of effective brand placement in films.
Factors Affecting Global Advertising Strategies
This project will analyse how global advertising is affected by numerous problems and what global advertising strategies can be undertaken by multi-national companies.
