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Using The Boston Matrix (edgell Et. Al, 1999), One Can Judge The Present ...

Using the Boston matrix (Edgell et. al, 1999), one can judge the present position of a destination (see appendix, figure 1). If it has a high market growth and share, then it can be considered a viable product, whereas if the reverse is true, it potentially is a failure. The position of any destination within the Boston matrix can be aligned to the stage it has reached in its life cycle (see Appendix, figure 2). For example, if the destination is in the launch stage it would be considered a star in the Boston matrix.
However, destinations can change their positioning within these models. A destination does not have to market itself as a single product. It can design many products using the same basic geographical structure and facilities (Buhalis and Costa, 2006). In this event, the greater degree of products within the portfolio may enable it to attract a number of different demographic markets, thus extending the lifestyle, growth and viability of the geographical destination.

China-Hong Kong's tourism policy objectives
In an effort to seek a closer and reciprocal relationship in respect of cross border tourist activity between the Mainland of China and the Hong Kong territories, tourism formed part of an agreement signed between the two areas in September 2003 (Mainland/Hong Kong 2003). This agreement sought to create a closer economic relationship and to harmonise other political and cultural differences. It was in this agreement (see article 14 of the agreement) that the mainland agreed to allow residents from Guangdong to travel freely to Hong Kong. Similarly, it was agreed that both parties would work together to further develop the joint promotion of tourism and improve the standards of the facilities and services being offered to the industry by the two parties. In sub-sector 9 of the report, it was also agreed that Hong Kong be allowed to construct tourism hotels and other structures, and form joint venture with travel services on the mainland as well as operate within its own marketplace.
Because of the agreement, Hong Kong actively pursued a strategy of expanding its own brand of tourism into the Guangdong Province. It now has a number of partnerships with corporations in the Province with whom it has constructed hotels, apartments and other resort locations.
However, an integral part of this agreement rests on the ability of both parties to understand the motivations and determinants of the tourist consumer from the other's country, and be able to work with the provider from that country. There is no doubt that tourists from both countries being studied will have different wishes, motivators and determinants. For example, the tourists from the mainland are likely to have a much different understanding of the level of service that should be provided, with the Hong Kong tourist finding a similar situation existing should they decide to travel to Guangdong.

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