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Therefore, He Or She Is Unlikely To Make A Positive Choice For The Given ...

Therefore, he or she is unlikely to make a positive choice for the given destination. (Davidson, and Maitland, 1997)
It can be seen from the above analysis that the difference between expectation and perception is the key to the level of satisfaction experienced by the tourist. Therefore, the closer a provider can match their product or service to the expectations of the tourist, the more positive that tourists satisfaction and future perception will be. However, when dealing with tourism destinations, matching expectations is not as straightforward as it may seem. An additional problem that providers in this industry have to cope with is that tourist expectations will vary dependent upon their own individual culture. For example, the Japanese expectation of service is significantly different to that of the American (Winsted, 1997) and the same is likely to be the situation with any other two chosen. Therefore, in the case being studied here, it is unlikely that the expectation of the tourist from Guangdong will be the same as that of his Hong Kong counterpart.
Tourist motivations.
Unlike determinants, which were discussed in section 3.2.1 of this study, and are actions and considerations directly related to the decision-making process in choosing a destination, motivation is a psychological factor. Motivation is the fulfilment of an individual need, giving the tourist a psychological reason for taking a particular course of action, in this case choosing a destination. (Fuller, Halan, and Wilde, 2005). Tourist motivations operate on several levels. There are the core motivational drivers, which are central to the tourist needs. In this case, it has been found that the majority of tourists decide to travel for the same basic reasons, which include the need to escape or relax, the need to spend more time on developing their relationships or spend time on their individual development. However, outside these core needs, other motivational factors were found to be just as important, depending upon the tourists own peculiar situation. For the less experienced traveller, in addition to the above-mentioned motivations, factors such as identifying with the destination, nostalgic and romantic reasons for travel were high on their list of motivational drivers. However, for the veteran tourist, results have shown that his or her motivations were linked more closely with the destination itself, for example the need to become knowledgeable with a different culture or to involve themselves with more natural elements, such as sailing or hiking. Essentially these will be the more adventurous tourist consumers.

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