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A Properly Trained Agent Will Be Able To Either Closely Match The Demands Of ...

A properly trained agent will be able to either closely match the demands of the tourist, or have the ability to create a increase the level of satisfaction that the tourist experiences. (Fuller, Halan, Wilde, 2005)
Summary
The literary review in 3.2, above shows that irrespective of the agreements that have been made, there are a number of fundamental issues to be addressed by both area of the tourism industry if they are to achieve a sustained level of growth for the future and cater for the needs and demands of the tourist consumer. There is also a need for the resolution of these issues to be incorporated into the future tourism strategy of the organisation and product design.
The success of their tourism industry is important to Hong Kong, as it is to China, which is one of the reasons why the agreement reached in September 2003 was so important to both sides. The closer cooperation and tourism development that has been agreed to gives Hong Kong an opportunity to form relationships with its partners in the Guangdong province. By utilising these new relationships, the tourist industry in Hong Kong will be able to gain a better understanding of the demands, expectations and motivations of the tourist consumer in Guangdong and, by reacting to these, the industry should be able to focus their destination promotion in a manner that will attract a continued growth of inbound tourism from that region.
Chapter 4: Research Methodology
Research material choice
The chosen method of research for this paper has been to use secondary research. There are a number of reasons why primary research has not been chosen. Firstly, there is the problem of time and geographical constraints. To achieve a collection of primary data within the timescale available would limit the effectiveness of that data from a quantitative viewpoint, particularly when endeavouring to evaluate a tourism market of the size of Guangdong and Hong Kong, which has a considerable numbers of participants. In this case, primary research would not produce a reasonable or reliable sampling of data sufficient for the purpose of this study.
There is a considerable quantity of secondary data available from the Chinese and Hong Kong tourism organisations, as well as from a range of independent organisations, book publishers, and research bodies and the Internet. In addition, a significant number of journals and Internet publications can be utilised. For example, all the main tourist boards have easily usable and informative websites. Using secondary research allows access to a wide range of material, which can be cross evaluated to ensure accuracy of individual findings.

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