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Zhang, Wong, And Sik, (2001) Discuss The Way In Which Tourism In The Asian ...


Zhang, Wong, and Sik, (2001) discuss the way in which tourism in the Asian region has developed over the past few decades and they also analyses the effect that it has on the way that modern day tourism is conducted in Hong Kong, up to the time of the transfer of sovereignty and beyond. The research of Wing and Sung, (1991), takes on and continues the development from that point in time and includes a detailed analysis of the new Chinese Open-door Policy.
For the purpose of background research, other textbooks and journals were studied. For example, choosing a destination (Cooper, Boniface, 2005) provides the author with a more complete understanding of how tourists from Guangdong may react to the way that Hong Kong promotes its destination. A study by Buhalis and Costa (2006), gives further insight into the way in which the tourism consumer views a particular destination and reacts to the promotional material they have viewed. From a further study by Buhalis (1999), more insight is provided into the reasons for Hong Kong's decision to use modern technology to get their promotional message through to the younger age demographic tourism consumer in Mainland China. The study by Michael Hall and Stephen Page, Stephen (2000) offers a further insight into some of the issues that arise when dealing specifically with tourism in South and South East Asia, such as what particular aspects of tourism are likely to work in a given location. However, it has been seen that one of the most important boosts to tourism in Hong Kong has been the relaxing of the Chinese regulations in respect of the movement and travel abilities of their citizens, particularly in the Guangdong province. This open door policy, Yvette Reisinger (quoted in Buhalis and Costa, 2006) has had significant impact in terms of the economic improvement and growth that Hong Kong has enjoyed during the past two years.
Nevertheless, one of the difficulties that remain between the two parties is the difference that exists in the standard of training and service between the Hong Kong and China destination provider. Working on the western capitalist system, employers in Hong Kong tend to use the leadership example of empowerment, providing employees with the ability to make decisions at local level and to become involved with the business growth. However, in Mainland China, the leadership style is still very much based on an authoritarian approach. This can create frustrations in the relationship that exist between Hong Kong and Chinese corporations. (Dewald and Sutton, 2000).

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