Dissertation Creation - The UK's original provider of custom dissertations and dissertation help...

Free Dissertations - Tourism Dissertations

Tourist Requirements In The Modern World, There Are An Increasing Number Of ...


Tourist requirements
In the modern world, there are an increasing number of destination choices available. Therefore, for tourism to be a successful industry for any destination, there is a need for the provider to understand the psychology of the tourist consumer to whom they are promoting their product (Godfrey, and Clarke, 2000). Before the destination is promoted, it is important that providers incorporate these elements into promotional material in a way that will create a demand for their destination. If the promotional strategy in a way that fills the psychological requirements of the tourist, it reduces the risk of destination rejection.
Determinants of demand
The factors that affect the reasons for the tourist's choice of a particular vacation destination are many and varied, and one of the most difficult issues that affects design and promotion of a particular resort or region. In broad terms, some of the main and constant determinants will include age, work position, family structure and income levels. (Philip L. Pearce, 2005) However, even people with similar demographic attributes still have a variety of desirable destinations. For example, two siblings from the same family and background might choose opposite destinations, one a relaxed holiday environment and the other a more challenging activity. Nevertheless, it has been accepted by researchers that there are five determinants for destination of choice, although not every determinant will be used in every case of choice.
The decision-making process will never be instantaneous. In normal circumstances the process may begin some time before the holiday is even purchased, and will certainly continue after is has been experienced. The decision making process is recognised as being a multi-stage. (Fuller, Halan and Wilde, 2005). One of the initial steps is the decision to take part in a vacation within a particular timescale. For example, there may be certain times of the year that may be considered more appropriate than others, as would be the case with skiing. It is at this stage of the process that promotional material needs to reach the tourism consumer. None of the other determinants will have a need to be activated unless an affirmative choice has been taken for a vacation. The difficulty for Hong Kong and the mainland tourism, is that this is a year round situation, thus they will be unable to determine a pre-choice date for any tourist.
Once the tourist has decided that they wish to take a vacation, the other determinants will be addressed and begin to affect each other. The next step for consideration will be the budget. Different tourism units, for example single people or family travellers, will be faced with varying budget constraints and these will influence their final destination choice.

Please note: The above dissertation snippet was written by a student and then submitted to us to display and help others. Thanks to all the students who have submitted their work to us.