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Hong Kong Tourism: The Impact Of Inbound Tourists From Guangdong Province ...


Hong Kong Tourism:
The impact of inbound tourists from
Guangdong Province
Table of Contents
Table of Contents2
Chapter 1: Introduction3
Chapter 2: Background6
Chapter 3: Literature Review9
Chapter 4: Research Methodology18
Chapter 5: Analysis and Discussion23
Chapter 6: Conclusion46
Appendix52

Chapter 1: Introduction
Motivation for Research
Over the past few decades, and partially due to its continued development of a relationship with the capitalist nations, China has seen a rapid increase in economic growth, which has led to an improved lifestyle for the populace. In a further move to bring its worker systems closer into line with the western nations, in early 2000 China introduced the five-day working week. The result of these two changes in China's regulatory system has meant that the mainland population now have more leisure time and the financial ability to be able to afford to take more vacations. Because of the working arrangements these then to be short weekend breaks. Additionally, in Guangdong, a province north of central China, bordering on the south China sea and close to Hong Kong, the residents are now allowed to travel outside of the mainland for vacation purposes, providing that they limit their journey to countries that have received Approved Destination Status with China or, in the case of travel to the Hong Kong Islands, where an IVS (Individual Visit Scheme) has been agreed (Enright, Scott, and Dodwell, 1997). Even those who do not have the necessary certification are allowed to travel providing they are with an accompanied tour group.
Despite the fact Hong Kong was returned to Chinese rule in July 1997, an increasing number of people who reside in the Guangdong province are choosing the Hong Kong islands for their two-day weekend vacations. This is partially because Hong Kong is a short sea journey from the mainland province in fact it is close enough to enable day visits, but also because it appears to have a certain attraction for mainland consumer tourists.
Because of these changes, tourism outbound travel from China has experienced a significant level of growth in recent years. Most economists are estimating that the Chinese mainland will be providing well over one hundred million outbound tourists by 2020 (China Hospitality News, 2005). This will make it the world's biggest outbound tourism country in the world (Editorial 2005). It is highly likely that a reasonable element of this growth will occur in the short break and weekend tourism market. It follows therefore, that providing it maintains the right promotional strategy and is aware of the potential drawbacks that might result from this increase in tourism, Hong Kong could benefit from this growth, both economically, and in term of its attraction of consumer based commercial organisations to the area. Based on the current levels of growth the financial value of this additional level of activity could be substantial.

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