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Sports Studies With Business Contents Abstract 2 Chapter 1 Introduction 3 ...

Sports studies with business

Contents

Abstract 2

Chapter 1 Introduction 3

Chapter 2 Literature Review4

Chapter 3 Methodology25

Chapter 4 Findings and Analysis27

Chapter 5 Conclusion 34

Chapter 6 Evaluation43

Bibliography 45
Abstract
The importance of physical activity and physical fitness in terms of health and longevity have been linked since the earliest records of organized exercise used in health promotion (which were) found in China around 2500 B.C. (Hardman et al, 2003, p. 3). Hippocrates, who is often called the Father of Modern Medicine, wrote :
all parts of the body which have a function, if used in moderation and exercised in labours in which each is accustomed, become thereby healthy, well-developed and age more slowly, but if unused and left idle they become liable to disease, defective in growth and age quickly (Hardman et al, 2003, p. 3).
The link between exercise and health has been a long established fact in medicine that also traces back to Cicero in 44 BC (who was himself echoing Aristotle) who believed that health as one ages is improved by having a good diet along with exercise and mental stimulation (Harlow, 2006). In fact, Cicero saw old age as something yet to happen to him when he was in his sixties and writing his treatise in an period when less than seven percent of the population reached sixty (Harlow, 2006). The preceding three factors of diet, exercise and mental stimulation as mentioned by Cicero are ingredients that are present in when one participates in sports.
The subject of elderly participation in sporting activities in the United Kingdom represents one of considerable importance as the percentage of older adults increases in proportion to the UK's total population. This examination shall seek to equate the participation rates for sports in the United Kingdom, delving into how, and if social class represents a contributing factor concerning the potential of this group participating in sporting activities in later life. The prospect of sport participation in later life shall also be undertaken along with whether social class enters into this facet as well concerning participation rates.
Chapter 1 Introduction
The importance of age is impacting the population in the United Kingdom whereby the number of people over the age of 65 has increased to 16 percent, with the age group 85 and older comprising 12 percent of the total population (National Statistics, 2007). The significance of the foregoing is that people are living longer as a result of better nutrition, health care, and living conditions as well as life styles (Quanten, 2004). Interestingly, Quanten (2004) makes the observation that medical science has determined that our basis for calculating the longevity of ancient civilizations is faulty in that the technique utilized in estimating age was based upon bone density.

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