Free Dissertations - Marketing Dissertations

A Short And Succinct Corporate Mission Statement, Using The Ashbridge Mission ...

A short and succinct corporate Mission Statement, using the Ashbridge Mission Model, lays out the following objectives.
1. The company shall make its products in accordance with the norms laid down by the laws and regulations of the United Kingdom
2. The company shall engage customers, in the UK and outside, with ethical marketing and sales practices based upon products that have variety, quality, reliability, safety and competitive prices.
3. The company will make all efforts to streamline production facilities and practices, in all its aspects, in order to ensure sound human resource practices, quality, reliability, cost economies and profitability.
4. The company will work towards achieving sales, production and profitability objectives based upon maximising returns to its various stakeholders, namely customers, suppliers, employees, investors and regulatory authorities.
Word Count: 4003, without Title Page, Executive Summary and Bibliography
Bibliography
Arntz, F, 2006, European Fireworks Association, Retrieved March 2, 2007, from http://www.europarl.europa.eu/comparl/imco/public_hearings/060321_arntz_pyrotechnics_en.pdf.
Beckman, T. N., & Davidson, W. R. 1967. Marketing. New York: Ronald Press Co.
Bloodgood, J. M., & Bauerschmidt, A. 2002. Competitive Analysis: Do Managers Accurately Compare Their Firms to Competitors?. Journal of Managerial Issues, 14(4), 418+.
Fireworks Regulations, 2004, Statutory Instrument No. 2004 1836, Retrieved March 2, 2007 from www.opsi.gov.uk/SI/si2004/20041836.htm
Kaplan, R.S., 2005, A balanced scorecard approach to measure customer profitability, Retrieved March 2, 2007 from hbswk.hbs.edu/item/4938.html
Lazer, W., 1971, Marketing Management: A Systems Perspective. New York: John Wiley & Sons.
Made in China dominates Finnish Fireworks Market, 2006, People's daily online, Retrieved March 2, 2007 from news.xinhuanet.com/english/2006-12/30/content_5549983.htm
Marketing Audit, 2006, How to conduct a marketing audit, Marketing Teacher Ltd, Retrieved March 2, 2007 from www.marketingteacher.com/Lessons/lesson_marketing_audit.htm
Porter, M. 1980, "Competitive Strategy", The Free Press, New York, 1980.
Proctor, T. (2000). Strategic Marketing: An Introduction. London: Routledge.
Ruskin-Brown, I. (1999). Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue. London: Thorogood.
Should Fireworks be banned? 2000, BBC News, Retrieved March2, 2007 from news.bbc.co.uk/1/hi/talking_point/debates/european/758912.stm
SOSTAC, 2007, 12 Manage, Retrieved March 2, 2007 from www.12manage.com/description_smith_sostac.html
Stone, M. A., & Mccall, J. B. 2004. International Strategic Marketing: A[N] European Perspective. New York: Routledge.
What is a marketing audit? 2002, Marketing Monthly, Retrieved March 2, 2006 from
www.onevision.co.uk/xq/ASP/id.573/qx/default.

Order Now. It takes less than 2 minutes.

  1.  
  2.  
  1.  

Please note: The above dissertation snippet was written by a student and then submitted to us to display and help others. Thanks to all the students who have submitted their work to us.