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A Review Of Secondary Sources And Current Research On The Topic Showed That ...
A review of secondary sources and current research on the topic showed that this is an area which has suffered from a lack of research interest to date. While Mattila's work provides a strong overview of advertising appeals as they relate solely to the service sector (as opposed to dealing with them solely in comparison with products), her work is quite broad and as such, while it is used as a starting point for...
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