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The Establishment Of The Indirect Sales Channel Requires A Structured Three ...
The establishment of the indirect sales channel requires a structured three phase approach that includes a marketing plan, an organisational structure to support that plan and a management process to control and evaluate it. The research designs with test the development of the channel in the context of the findings of the literature review.
BIBLIOGRAPHY
Coelho, F., Easingwood, C. and Coelho, A. (2003) Explo...
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