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Table Of Contents 1. Introduction2 2. Aim And Objective2 3. Outline Of The ...


Table of Contents
1. Introduction2
2. Aim and objective2
3. Outline of the company3
4. Marketing Strategies3
4.1. View the Internet as an adjunct4
4.2. Business models6
4.3. Cost leader Strategy - Information technology implementation7
4.4. Differentiate and position - EasyJet brand8
4.5. Use e-mail strategically - Direct communication for customer-based strategy10
4.6. Cross-pollinate11
4.7. Value added to customers13
4.9. Long-term development13
5. EasyJet and its key competitors14
6. Conclusion16
7. References16

1. Introduction
The Internet has spawned a plethora of online alternative media, such as cyber magazines, newsletters, and new programs. At this stage, most companies have promoted their own websites. Since a number of Internet users have been expanded geometrically, more customers are turning to the World Wide Web to seek product information and have initial product comparison online shopping.
‘EasyJet has already developed a record of volume and earnings growth substantially in excess of the majors. The carrier's business model has enabled to achieve superior growth to, and higher returns than conventional airlines.' The effectiveness and efficiency of marketing communications have provided processes by which marketing practice can impact on consumers' decisions.
2. Aim and objective
The report will discuss a broader perspective on measuring the effectiveness and efficiency of marketing communications, which focuses on interaction and revenue turnover unit analysis. It also discusses the behavior of the marketer, EasyJet Plc., and the customers as evaluation of new measures in an interactive context among goal-driven marketer and customers.
Viable foundation of interaction has been posited as a critical point in selecting and evaluating a new trend, the internet marketing practice of EasyJet. This potential set of measures can provide alternative meanings to evaluate different interaction structures and mixture of goal states.
The report will stress on the importance of recognizing and assessing the consumers' motivation, beyond the actual behavior. The need to comprehend motivation and goals, in fact, is a vital driver of structural context of marketing communications. This report will elaborate on EasyJet's strategies and compare EasyJet's services with other airlines.
Understanding, analyzing and proper interpreting consequent customers' behavior can help measure effectively EasyJet's promotional campaign and prospective turnovers.
3. Outline of the company
‘The airline was founded by Sir Stelios Haji-Ioannou in 1995. Sir Stelios separately owns easyGroup IP licensing Ltd, the company that owns the easy brand and licenses it to the airline but also other companies.'
EasyJet has established relational marketing efforts in order to utilize and benefit from the branded products.

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