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In Addition To Hard Work And Attention To Detail, Conferences Need A ...

In addition to hard work and attention to detail, conferences need a creativity and flair to be brought to them which will make them memorable occasions. They should live long in the memories of delegates, not only because of the benefits accruing from what has been shared and learned during the formal programme, but also for the opportunities they provide for informal networking and doing business, as well as socialising. (Conferences UK, 2007)
In the normal course of events, two separate organisations are directly involved in holding and managing conferences. The primary organisers are the entities who, in the first instance, decide to hold conferences. These are generally institutional in nature, and include bodies and associations. They are primarily responsible for holding conferences and their tasks include deciding the topic, arranging for the speakers, inviting delegates, structuring the conference, and deciding upon the venue as well as the nuts and bolts of its execution. The actual execution of the conference, once the broad details have been decided and acted upon, lies with the operating staff of the team that manages the conference venue, be it a hotel, convention centre, resort, amusement park, museum, or even a warship or a cricket ground.

In recent years, the increasing number of conferences, the ennui of delegates, and the squeezing of available time with people has led to conference goers becoming more selective about their choice of events. A tremendously competitive market has also led conference organisers to differentiate their offers and come up with options that mix work with pleasure. The use of unusual venues has correspondingly increased, with organisers offering locations that excite curiosity and cater to the delight factor, an essential component of customer satisfaction and repeat bookings. It makes sense to use uniqueness as a selling point in a market which is crowded, growing and in many cases ordinary. (Stanton, 2005)
c. Growth of Unusual Venues

Delegates, either through sponsorship, or on their own, commit significant amounts of time and money to conference commitments. They also have long wish lists, which include professional satisfaction, (from the perspective of quality of presentations and discussions as well as opportunities to network), and personal satisfaction, which in turn is dependent upon a number of factors that can and do vary from person to person. The personal satisfaction a conference goer expects from a conference is much akin to a tourism experience. This experience is primarily psychological and is influenced by the personal reactions people undergo as part of the experience. Experiential phenomena are particularly important in assessing the personal satisfaction that delegates get from a conference experience, wherein a number of psychological experiences add up to the whole experience.

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