Dissertation Creation - The UK's original provider of custom dissertations and dissertation help...

Free Dissertations - Journalism Dissertations

The Reason For This Was Advertising, The Lifeblood Of The Magazine. Millions ...

The reason for this was advertising, the lifeblood of the magazine. Millions and millions of dollars were poured into magazine advertisements by tobacco giants. This gave tobacco manufacturers a sense of power, a right to have input, or even to dictate, what made up the content of the publications they advertised in. They made it clear that any disparagement of their producthowever validwould result in their immediately pulling their advertisements and discontinuing their sponsorship (Mirabella, 1995). Unableor unwillingto risk this, the publishers of Vogue passed on the restrictions to Mirabella. The fact that the health of female readerswho also supported the magazine by purchasing itmight have been compromised was virtually a non-issue.
Another of Jones' predecessors was American feminist Gloria Steinem, whose magazine Ms. was groundbreaking in a number of ways, and especially in its handling of advertisements. The editors of Ms. Magazine battled constantly with advertisers who contributed to the magazine's coffers. Noted writer Marilyn French discusses the battles Ms. had with both Clairol and Revlon, two of its major sponsors. Both cases share similarities with the Vogue situation and are worth mentioning. Both companies withdrew their advertisements and cut off funding, each for differentbut equally significant reasons.
Clairol did this after Ms. ran text that included information about medical studies that suggested the possibility of there being carcinogens in hair-dye products. Clairol, well known for its hair-care products, had regularly placed advertisements in the magazineuntil a disturbing article appeared alongside them, addressing the possibility of carcinogenic content in hair dyes. The topic had already been made public, and was, in fact, the topic of congressional proceedings at the time. In addition, the possibility of cancer-causing agents was widely reported in newspapers and other publications. Still, Clairol was not pleased to have that information appear in the same publication in which it placed advertisements for that very product. The advertisements were removed.
Revlon's reason for cutting off Ms. was slightly different, and certainly less compelling. Revlon executives were disgruntled with the appearance of a cover photograph which showed faces of women from the Soviet Unionit was the cover story, and one which they had initially supported. The subject area was something rarely written about at that time, about a populist movement in Afghanistan, and was considered quite an achievement by many, both from within and outside the industry. However, the women in the photos were not wearing Revlon productsthey were not wearing makeup at all.

Please note: The above dissertation snippet was written by a student and then submitted to us to display and help others. Thanks to all the students who have submitted their work to us.