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War News Was All But Pushed From The Pages Of London's War-curtailed Dailies. ...

War news was all but pushed from the pages of London's war-curtailed dailies. Many of them devoted half their space to news of the document which, in the midst of war, looked forward to a better post-war world. The Beveridge Report, published last week was the biggest event for Britons in many years.(1)
In our present day age of cynicism towards anything political, it is difficult to imagine the idea of a government commissioned report selling 90,000 copies in its' first week, and eventually seeing sales of 600,000. Even less, the idea of people cueing outside HMSO in London to buy a copy. Such euphoria today is usually reserved for the latest Harry Potter adventures. But in December 1942, this is exactly what happened. People wanted to but and read this document. It was headlined by ‘Time' as ‘Rare and Refreshing Beveridge.' This is probably an accurate representation of how people in Britain saw this report. A rare opportunity to read something new and refreshing. The Beveridge report appeared to capture a mood in a way which was not seen before, and is extremely unlikely to be seen again.
What is also unlikely to be seen again is a document with such overwhelming approval. Bartholemew notes that:
In a survey at the time, nineteen out of twenty people had heard of the report and almost all were in favour of it.(2)
The Mass Observation Archives provide us with a valuable insight as to the public perception of the report at the time. Typical of the responses was that of a male skilled worker of 50, from Streatham:
I have read it and think it champion and will take a load off the minds of people. The most important proposals, well they are all very important but suppose the Retirement Pension and Unemployment increase are perhaps the greatest benefit. It should be passed as quickly as possible. I do not see how anybody can oppose it except perhaps the Insurance Companies but they don't matter, they have feathered their nests long enough.(3)
Two things are interesting to note from this. Firstly, how enthusiasm can lead people to see things which are not there; in this case the promise of higher pensions and unemployment benefits. Secondly, the cynicism towards the insurance companies which would today, probably be directed towards the politicians. Amid the euphoria, there were comments which, although not really dissent, questioned some of the assumptions. The following is an opinion of a woman regarding family planning:
Well I'm one of the bad selfish women; I had only one child because I didn't want any more. And now that my husband and I have parted I'm not particularly sorry. I think my young daughter looks forward to having a family of three or four. But of course she may change her mind when she marries or after she's had one.

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