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The Idea Of Interviewing Media And Film Professionals Was Considered But Soon ...

The idea of interviewing media and film professionals was considered but soon discarded because the difficulty in obtaining Hollywood insider information without the necessary connections. A focus group was not considered because the topic of this dissertation covers different areas and to cover all aspects, more than one focus group might have been needed.
A textual analysis was also chosen as the primary research method as it gives the most conclusive results on the field of marketing a Hollywood film since only film and marketing professionals have the background information and the expertise, which are necessary to be able to understand the crucial techniques of Hollywood's film marketing and advertising process.
This work has pursued an original research problem in the sense that rather than concentrating on one aspect such of Hollywood celebrity or the role of Hollywood productions in the creation of audience preferences, it looks at reasons why Hollywood has such a tremendous impact on film-making and audiences alike as well as the techniques implemented.
4. ANALYSIS AND FINDINGS
HOLLYWOOD AS A BUSINESS MACHINE A DEFINITION
The following chapter will look at how Hollywood is defined as a business and at how it operates in the busy and very competitive marketplace that defines film production.
Hollywood, known as the most powerful and successful film industry of the world, is distinguished by other film movements by many factors mainly concerned with commercial sale. Starting in 1915, it provided audiences with a source of entertainment and the ability to dream. Noticeable, many movies deal with how people fulfill their dream by finding love, success or honour by struggling through problems and finding happiness or enlightenment. Stories have morale, and so do movies. They try to teach people subconsciously as well as consciously. The power given to people in movies is a way of arousing fascination in the audience. The strongest power, violence, therefore attracts many male young audiences; the most affected and manipulated buyers.
Combined with stuntmen performances, music and background noises, Hollywood movies try to make each scene alive, so that people can understand and identify with actors. Therefore, as Malty explains (2003: p. 1-20), Hollywood can be seen as a state of mind. It is not a location where dreams come true, but an entity one can choose to take home and integrate into one's everyday life by buying these dreams in form of movies which serve as a medium and a form to escape ordinary life.
Looking at feature films that enter cinemas worldwide, Table 1 shows that India dominates over the US in terms of film production. Nonetheless, as Hoskins et al. (1997: p. 10-13) argue, the US dominate over foreign screens.


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