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It Is Also The Aim Of This Project To Discover To Analyze Hollywood's ...

It is also the aim of this project to discover to analyze Hollywood's marketing and advertising tools that are employed to make films more appealing to the general viewer.
The introductory chapter has briefly addressed Hollywood's financial interests from a historical and legal point of view, and has linked them to some of the marketing and advertising techniques, which will be discussed in the consecutive chapters. It has looked at how Hollywood motion pictures first entered the marketplace and briefly traced their development over the years to follow.
Chapter two, the literature review, looks at current works on Hollywood film production and Hollywood's marketing and advertising techniques, and discusses the main viewpoints and arguments of influential experts such as Miller. Some of these are used as a back-up to the context analysis or for various arguments in the following chapters.
Chapter three looks at the methodology used in chapter four, the reasons why it was chosen for this project, its strengths and its weaknesses.
In chapter four, I will analyze with the help of charts the research data to show Hollywood's influence on global film production and audience preferences, and elucidate how Hollywood films shape desire by attaching actors/actresses to a film to shape the film's identity according to audience preferences. Furthermore, I will look at qualitative evidence to support my quantitative data and to compare it to arguments and viewpoints that may exist among theorists or within society. The research findings will also be backed up by examples from various films such as Titanic.
By the end of this analysis, we will be able to draw a conclusion with regards to Hollywood's dominance within the film industry and will be able to understand to what extent this can be used to influence audience preferences and generally the showing of films in cinemas worldwide.

LITERATURE REVIEW
The following chapter will look at current works on Hollywood cinema and Hollywood marketing techniques that are in place to guarantee a film's success, and will discuss the main viewpoints and arguments of influential experts such as Miller. Some of the viewpoints will be used as a back-up to the research findings or for various arguments in the following chapters.
There is a considerable list of research papers dedicated to marketing and the cult of films in general. At the same time, there is apparent deficit of studies dedicated directly to Hollywood's marketing techniques due to the specificity and complexity of the field. Although different aspects of Hollywood film making appear described in few sources, even fewer provide ultimate analysis of this relatively influential phenomenon.

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