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This Makes It Clear That The Outside-in Approach To The Strategic ...

This makes it clear that the outside-in approach to the strategic decision-making is dependant upon the ability of the organization to focus on the customer requirements and tailor its manufacturing process to meet the demands quickly as argued by Kaushik Sengupta et al (2006). An interesting element with the outside-in strategy is the fact that the effect of using the outside-in strategy is focused upon continuous re-engineering and the assessment of the business processes as well as the manufacturing process in case of the manufacturing organization to address the market demand for a given range of products or product line. The manufacturing industry mainly enjoys the benefit of not only delivering the finished goods but also to deliver accessories and other spare parts to the finished products that will help continuously support the customer in making good use of the product sold. From the aforementioned arguments it is evident that the use of the outside-in strategy in the LEAN environment is synonymous to the application of the customer relationship management by ensuring that the organization's internal processes are customer friendly to achieve market leadership in the service industry.
This makes it clear that the effective use of the manufacturing strategy in the organization at the operational level is one of the key elements that contribute to the effective deployment of the outside-in strategy of an organization. Another interesting factor with the LEAN method and the outside-in strategy of an organization is the fact that the organization is not only interested in the effective performance in terms of generating revenue and customer relationship but mainly to ensure that the organization makes optimum use of its resources to achieve competitive advantage in the given target market. In case of global competitive this is a critical element for LEAN manufacturing because not only the outside-in strategy should accommodate for the varying demands in the geographical location an organization is trading in but also ensure that its pricing and costing strategies are competitive in nature to ensure that the LEAN strategy achieves the desired results fro the operating strategic business unit as well as the overall organization competing in the global market as argued by Thomas Y. Choi and Manus Rungtusanatham (1999). This makes it clear that the efficient use of the outside-in strategy requires a streamlined and strategic approach from within the organization to address the market forces to decide upon the optimum solution for an organization as argued by Thomas Y. Choi and Manus Rungtusanatham (1999).

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