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Project Proposal 1: the Of The Project Is Web Page Rating System. This ...

Project Proposal
1: Title

The title of the project is Web Page Rating system. This is used to capture feedback from visitors to the web page and send the information to the database server where further processing of the information for data quality and web page improvements are conducted. This project focus is on implementing an effective and easy method of capturing the user information and sending it to the database server.
2: Aim
The aim of this project is to analyse the critical nature of web site rating and create an easy and effective method of capturing end-user opinion in the form of feedback to send it to the server for analysis.
The aforementioned aim of the project is accomplished through the following objectives
Create a front end for the web page rating system to capture the client-entered data.
Design the table to store the captured information in the appropriate format.
Create the codes to transfer the data from the client computer to the database server.
3: Background
The growth in electronic commerce has increased tremendously since the dawn of the twenty-first century that the need to effectively communicate the message is essential to stay competitive in the cyberspace. This is apparently because of the fact that not the internet is used as a promotion device for thee products and services provided by a company but also a mode of sales to generate revenue at substantial levels as argued by Efrium Turban et al (2004). This makes it clear that the effectiveness in the information communicated is critical to retain the customers and complete a transaction successfully. Philip Kotler and Kevan Lane Keller (2004) further argue that in the electronic commerce the only tool for communication is the information presented in the WebPages which further makes the content of the website critical to promote sales of the products and services both at the high street and over the internet.
In the light of the above arguments, it is thus clear that continuous monitoring of the content of a website used by an organization to promote its sales on the cyberspace is essential. Similar to the collection of feedback from customers on the services provided by a high street seller, the website rating is also essential to maintain effectiveness in the information used for communication.

4: Proposed Technical Approach
In order to transfer the information from a webpage to a centrally stored database server, one of the effective methods is the use of the .Net framework where the secure transfer and storage of data is palpable at an optimum expense of time and money.
In a more technical level, the in the form of feedback is captured from the users using a web form embedded in the html web page of the website. The form is created using ASP.Net in order to ensure secure transfer of data and its storage.


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