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Microsoft Sql Server 2005 Express Edition Serves The Purpose Of The Database ...

Microsoft SQL Server 2005 Express Edition serves the purpose of the database server for the application whilst the client side application is developed using Microsoft Visual Studio 2005 Express Edition for .Net Framework. The system is designed to capture the rating information for a single website although a separate system for capturing multiple website rating is also palpable with slight modification.
6: Introduction
Web-based sales and electronic commerce is growing in geometric progression in the recent years as argued by John Ward and Joe Peppard (2002). The potential of breaking the geographical barrier in terms of the pre-sales and service up to the point of completing the transaction using the electronic commerce has put the technology into extensive use for developing secure and effective application for transfer of information.
Although the process of completing transaction over the Internet seems apparently easy, the ability to attract and above all retain a visitor to the website in order to convert it to a sales transaction depends upon the information communicated by the website as argued by Efrium Turban et al (2004). This makes it clear that the effectiveness in the communication (i.e.) the marketing communication is a critical element in the success of the website in becoming a potential generator of revenue for an organization.
Furthermore, the fact that the marketing on an Internet website does lacks the human element which further increases the burden on the actual information communicated by the website to perform the marketing effectively to generate sales. Hence it is important to ensure the quality of information and the performance of the website itself in order to ensure the effectiveness of the website as a potential selling tool for an organization.
This project aims to develop an effective website rating system that will allow the users to give their opinion on the quality of information and the performance of the website in terms of its speed and consistency which will be used for analysing the effectiveness of the website. The system is a simple client-server application that can be implemented as an add-in to any website for capturing the information on the quality of the website. The aim of the application is to provide consistent set of information for analysis using statistical tools to achieve effectiveness in the performance of a website as argued by Efrium Turban et al (2004).
Glenn J. Brookshear (2006) further argues that the effectiveness in a web-based application is predominantly dependant upon the quality of the website and its effectiveness in retaining a visitor to convert into a potential customer.

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