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Secondly, Primary Research Will Be Undertaken At Fulford Independent ...

Secondly, primary research will be undertaken at Fulford Independent Financial & Mortgage Advisers. Much thought has gone into what method of primary research would be suitable for the proposed report. As resources and money are limited interviews with the two managing directors will be conducted. In addition, a questionnaire will be issued to gather information.

Questionnaires are an inexpensive method of gathering data from a potentially large number of respondents. They are the only feasible way to reach a number of respondents large enough to allow statistically analysis of the results. In addition the questionnaires will be designed to be administered confidentially in order to elicit more truthful responses from candidates.

As the company is relatively small the sample will involve all employees who are eligible to be a member of a reward system of any type. This is the eighty nine sales staff, their job descriptions being financial advisors. Also all seven district managers will be requested to complete a questionnaire. Finally, the views of the two managing directors will be sought via one on one interviews.

The twenty administrative staff will not be consulted as they do not participate in a form of reward scheme and are not able to evaluate its effectiveness on other employees. They work in a centralised location and so this means that they are unable to evaluate the effectiveness of the reward systems on other employees either.
Much thought has gone into the design of the questionnaire. Questions will be designed to gather quantitative data. By their very nature, quantitative questions are more exact then qualitative. For example, the word ‘easy' and ‘difficult' can mean quite different things to different people. All questions will be carefully phrased to avoid ambiguity. The author wishes to ensure that the data gathered is useful in answering the question asked.

It is noted that qualitative questions may also require more thought on the part of the participant and may cause them to become bored with the questionnaire sooner. Closed format questions will be used as they offer many advantages in time needed to analyse the answers. By restricting the answer set, it will be easier to calculate percentages and other hard statistical data over the whole group or over any subgroup of participants.

The questionnaire will be emailed to all identified participants. This has been already agreed with one of the managing directors who is a family friend of the author. The questionnaires will be designed and tested as part of the initial stages of the whole project so that they can be sent out to participants early on. Reminders will be sent each week for four weeks by email to ensure maximum participation. The more responses received and analysed the more the results can be relied upon as indicative of employees' motivation as a result of the reward management system.

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