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The Expression ‘super Size' Was A Trademark That Referred To The Largest ...

The expression ‘Super Size' was a trademark that referred to the largest portion size available in meals offered at McDonalds.
In less than a week, his ordinarily fit body and equilibrium undergo dark and ugly changes: Spurlock grows fat, his cholesterol rockets north, his organs take a beating, and he becomes subject to headaches, mood swings, symptoms of addiction, and lessened sexual energy. The gimmick is too obvious to sustain a feature documentary; Spurlock actually spends most of the film probing insidious ways that fast food companies worm their way into school lunchrooms and the hearts of young children who spend hours in McDonald's playrooms. Spurlock himself was honest about his reasons for using McDonalds he felt they aggressively targeted their marketing at children.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. Ref Wilkipedia, http://en.wikipedia.org/wiki/Fast_Food_Nation 'in the later section of the book, the fast food industry's role in globalization is discussed. ‘Schlosser argues that the fast food industry wields powerful economic - and therefore political - influence on American culture, and exploits that influence to increase profits at the expense of public health and the social conditions of its workers. In the process of making that argument, however, he provides an interesting portrait of the way fast food culture is a unique product of American history, increased obesity in China and Japan with the arrival of fast food.'

This myth-shattering book tells the story of America and the world's infatuation with fast food, from its origins in 1950s southern California to the global triumph of a handful of burger and fried chicken chains. In a meticulously researched and powerfully argued account, Eric Schlosser visits the labs where scientists re-create the smell and taste of everything - from cooked meat to fresh strawberries; talks to the workers at abattoirs with some of the worst safety records in the world; explains exactly where the meat comes from and just why the fries taste so good; and looks at the way the fast food industry is transforming not only our diet but our landscape, economy, workforce and culture.

Eric Schlosser brought out a book designed for younger readers in 2006, called Chew on This which he co authored with Charles Wilson.
Wilkipedia reports the book ‘has a lot of criticism of fast-food restaurants, mainly McDonald's.


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