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' ‘britain Eats More Fast Food Than Any Other Country In Europe. Rates Of ...

Britain eats more fast food than any other country in Europe. Rates of obesity and food poisoning spiral upwards, but it seems we just can't get enough of those tasty burgers and fries' reported in 2002 at McSpotlight, an anti-McDonalds website http://www.mcspotlight.org/media/books/schlosser.html
Healthcare News, reports ref http://www.hc2d.co.uk/content.php?contentId=2085, March 16th, 2007

We are what we eat!

We are officially an obese nation again. Figures published recently show that the number of people who are obese in the UK has tripled over the last 20 years, and this trend is projected to continue rising.

The National Audit Office (NAO) report covering this issue indicates that a large proportion of adults in England are overweight, and one in five is obese.
The report titled 'Tackling Obesity in England' highlights that obesity caused 30,000 premature deaths in 1998 alone. A massive £500m a year is spent by the NHS treating obesity, and it costs the economy an estimated £2bn a year. Some of the biggest ‘killers' such as, diabetes, heart disease and high blood pressure are strongly associated with obesity.

The problems of obesity, being overweight and the addiction to fast food started in the USA but seem to have spread rapidly internationally with the UK statistics for being the biggest consumers of fast food in Europe alarming.

McDonalds in the US

The reaction to the film being released in the US came from Walt Riker, Corporate McDonalds VP of Corporate Communications ref, Sourcewatch.
‘In 2004, Morgan Spurlock released a documentary film, Super Size Me, in which he ate three meals a day at McDonald's and gained 25 pounds. The title for the film is a play on the now abolished McDonald's "Super Size" menu option. In May, when the documentary was slated for release in 35 theaters in the U.S., Walt Riker, McDonald's VP of corporate communications, told PR Week that the company was "responding aggressively because the film is a gross misrepresentation of what McDonald's is all about".
McDonald's is the world's largest fast-food retailer ‘with more than 30,000 restaurants in 119 countries serving 47 million customers each day'
CNN reported ref http://www.cnn.com/2004/US/03/02/mcdonalds.supersize.ap/index.html (March 3, 2004) That McDonalds issued a statement calling the documentary ‘a super-sized distortion of the quality, choice and variety available at McDonald's." It says the film is not about McDonald's but about Spurlock's decision to act irresponsibly by eating 5,000 calories a day and limiting his exercise'
McDonalds took on board, Bob Greene, Oprah Winfrey's personal trainer, and he helped McDonald's launch its "Go Active! American Challenge" last year and he continues his role as a valued partner. Ref http://www.mcdonalds.

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