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For The Purpose Of The Presentation, I Separated The Content Of The Report ...

For the purpose of the presentation, I separated the content of the report into what I considered to be the most important stages, and used a PowerPoint presentation to provide a visual guide for both the audience and myself (see attached example). Copies of the slide handouts were provided for the audience, to enable them to follow the presentation and, if appropriate, make notes for discussion at the end. This had the effect of ensuring that the presentation remained focused on a logical path and helped to concentrate the audience minds on what was being discussed.

The first stage..

The first stage was to lay the foundation for the subject, which was achieved a) by the use of the title slide which identified the company and the main purpose of the presentation, and b) by discussing the history and current position of Marks and Spencer as a business, which included showing which market sectors they were involved in, where the main revenue was generated and an overview of their product range. It provided the audience with an idea of the complex nature and size of the business and its various segments.

The second stage..

In the second stage, the decline of the business from its £1 billion profit in 1998 was explained in more detail. This part of the presentation was assisted by the use of graphs to indicate how the decline had manifested itself in terms of the loss of business market share, revenue, profit and the effect this had on shareholder wealth and loss of confidence. The loss of confidence was evidence by providing producing copies of financial press comments during the period from 2000 to 2004, including those relating to the second abortive takeover attempt by Phillip Green

The third stage..

The third stage concentrated on a discussion regarding the change of management, and the new strategies that were introduced by them to start a three-year recovery programme for the business.

The Fourth stage..

In the fourth stage of the presentation, the financial statistics of the business covering the years from 2002 to 2006 were discussed in more depth. In this segment, graphs and tables were used to illustrate several points. Graphs were used to visually chart how the company's performance had affected key areas of the business. For example, they showed how the profit performance had reflected in the changing share values and what it had meant to the company in terms of its cash flow. Tables were used to provide financial highlights including revenue and profits, which showed that not only had the company increased market share, it had also become more cost efficient. To highlight these findings, the key performance indicators were presented in tabular format and their relevance discussed.

Finally

Finally, the presentation was concluded with my opinion on what the business needed to do to ensure that the recover was continued. Following this, there was a short period of discussion where I answered questions and clarified points put forward by the audience.

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