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Brands The Treatment Of Brands Is Similar Under Both Us Gaap And Ifrs Norms...
Brands: The treatment of Brands is similar under both US GAAP and IFRS norms.
It has been specifically clarified that the value of brands generated internally should not be reflected in financial statements. In case of brands obtained through purchase or acquisition the value of the brand will have to be computed at cost or fair value and it will need to be determined whether the life of the brand is indefinite or finite.
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